We’re delighted to unveil COYA Rewards, a loyalty experience for every guest who shares our table.
At COYA, we don’t count points, we collect moments and celebrate them. A warm welcome, a familiar cocktail, a table that feels like it was waiting just for you. This is loyalty, the COYA way.
COYA Rewards is not just a programme. It’s a passport to belonging, an invitation into a global circle where recognition is intuitive, service is anticipatory, and every visit feels like coming home.
We’ve built COYA Rewards as a seamless digital journey, quietly powered by smart integrations, thoughtfully designed to never interrupt the magic of the moment. No cards. No forms. Just personalised care, wherever you join us in the world.
From your very first encounter to your tenth celebration, COYA Rewards evolves with you, offering access, intimacy, and appreciation that only gets deeper with time.
From complimentary cocktails and birthday surprises to priority bookings and exclusive invitations, your loyalty is matched with meaningful moments, each one designed to honour your time with us.
From your very first encounter to your tenth celebration, COYA Rewards evolves with you, offering access, intimacy, and appreciation that only gets deeper with time.
From complimentary cocktails and birthday surprises to priority bookings and exclusive invitations, your loyalty is matched with meaningful moments, each one designed to honour your time with us.
You’ve found us, and now you’re part of the family. This is your welcome into the rhythm of COYA.
You’ve found us, and now you’re part of the family. This is your welcome into the rhythm of COYA.
Loyalty takes many forms. We see yours, and respond with warmth, delight, and thoughtful surprises.
Loyalty takes many forms. We see yours, and respond with warmth, delight, and thoughtful surprises.
You’ve made COYA a part of your rhythm. Now we make you part of ours.
You’ve made COYA a part of your rhythm. Now we make you part of ours.
This is COYA’s highest form of gratitude—where loyalty becomes intimacy, and access becomes experience.
This is COYA’s highest form of gratitude—where loyalty becomes intimacy, and access becomes experience.
COYA Rewards is a personalised loyalty experience designed to recognise and celebrate your journey with COYA. From your very first visit, you begin unlocking refined benefits, curated touches, and exclusive invitations, across participating COYA locations worldwide.
There’s no sign-up at the table. Simply follow the link provided in your booking confirmation or on-site invitation to create your digital profile and receive your COYA digital pass.
No, COYA Rewards is not part of an app. It is a seamless, app-free experience. Once you’ve created your profile, you’ll receive a digital card that can be stored in your Apple or Google wallet for easy access.
COYA Rewards has four tiers, each reflecting your continued connection with us:
Benefits vary by tier, but may include:
Your visits are automatically recognised across our systems, without needing to scan or pay through an app. As long as you’ve created a COYA Rewards profile, your journey is seamlessly tracked behind the scenes.
No additional steps are required at the table. As long as your profile exists in our system, your visit will be recorded, and your tier will update accordingly.
COYA Rewards is currently available in select locations, including London: Mayfair and City; Barcelona; Dubai and Abu Dhabi with more destinations being added soon. Benefits may vary by region/venue.
You’ll be notified via email and receive an updated digital pass reflecting your new tier status and the benefits that come with it.
Yes—your digital pass is recognised at participating COYA restaurants globally, and your journey continues seamlessly as you explore our locations.
COYA Rewards is our way of recognising your loyalty across participating COYA venues. From your very first visit, you begin unlocking tiered privileges designed to make every experience more personal.
COYA Rewards is now live in COYA Mayfair, COYA City, COYA Dubai, COYA Abu Dhabi, COYA Barcelona, COYA Mykonos and COYA St Tropez—with more destinations joining soon.
Your tier is calculated on a rolling 12-month basis and updates automatically.
Privileges vary by tier and may include welcome drinks, celebration desserts, seasonal gifts, booking priority, and exclusive invitations. *Privileges may differ slightly depending on the venue and availability.
Your COYA Rewards tier is displayed on a digital pass that can be saved to your Apple or Google wallet. This pass is personal to you and cannot be transferred.
Your profile is managed securely through our booking system. By joining, you agree to the use of your data in line with Zumi’s Privacy Policy, solely for administering the programme and delivering tailored privileges.
COYA Rewards is powered by Zumi, our trusted third-party platform partner.
